"Sustainability is a Transformational Business Opportunity For Bold Business Leaders". SUSXL TALK

THE SUSXL TALKS launched the first of its live virtual coffee shop chats & Q&A sessions. Bernard Lebelle, CEO of The Green Link and EDHEC professor in sustainability, interviews business leaders and authors on their recent works around sustainability. Thank you to all those that joined us from far afield.

In this session, the proposition was:

"Sustainability is a Transformational Business Opportunity For Bold Business Leaders"

It is made by Jasper Steinhausen, business strategist, author, and ex-Danish government advisor. He is the authour of 'Making sustainability profitable' In this five-minute video extract, Bernard and Jasper discuss key concepts related to mindset, change, strategy, and implementation in the context of sustainable business development.

Highlights:

-Bernard looks at the importance of changing the way things are done, rather than just making product changes, and relates it to challenging traditional working methods.

-They discuss the significance of mapping in strategic planning for moving from words to action in the circular economy.

-Jasper highlights the value of identifying top business problems and aligning them with environmental goals to create an effective roadmap.

-The conversation touches on the business value and return on investment, making the implementation plan similar to proposals for C-suite executives.

-They delve into the importance of being, generally, "directionally correct" and not sweating every gust of wind that pushes you back or slightly sideways.

-They emphasise the limited resource of time, therefore the need for entrepreneurial, action-focussed mindsets.

-Jasper concludes by stressing 'acting, then learning/ changing' is better than 'learning>to act at some undetermined point in the future'.

Enjoy and join us at our next talk…

Find out more about Jasper's Book here